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Seminar in Marketing is offered as a specialization subject in research by addressing topics of special interest to an individual as opportunity arises. The key objective is to practice students to get familiar with quantitative research and foresee marketing opportunity arises from the findings. At the end of this course, student should be understand and be able to conduct quantitative research.
Financial management, time value of money, financial statements, financial statement analysis, long-term financial planning, working capital management, current assets management, short-term financing, interest rate and yield curve, bonds and their valuation and risk, risk and return, assets pricing model, stocks and their valuation, cost of capital, capital budgeting, cash flow estimation, risk analysis of capital budgeting, refunding operation, capital structure, dividend and stock re-purchase policies, derivatives and risk management.
This course is designed to be a comprehensive study of the field of marketing and marketing decision-making. Emphasis is placed on strategic planning and analytical procedures for making marketing decisions. The course integrates all areas of marketing management and relates marketing activities to the other functional areas of the organization.
This course is based on the fundamental premise that the major role of information systems is to provide organizations with the information and the technologies that they need to increase strategic advantage and to improve operational efficiency. Meeting information system needs of an organization requires a thorough understanding of its business activities and information requirements. The course introduces methods for identifying these needs and how to represent them as models. It raises an awareness of an information systems development; evaluation and selection are briefly discussed.
The course then explores the various types of information system application and discusses the benefits of integrating these applications e.g., Enterprise Resource Planning (ERP) system, Transaction Processing System (TPS), etc. The systems software, hardware and communications network to support these applications are introduced. The course also includes with an overview of Electronic Commerce – how the networks and the Internet are used to conduct business transactions electronically. Basic concept of IT outsourcing and new e-business models evolved from the Internet will also be discussed.
Students will have an opportunity to apply all the knowledge, which they gain throughout the course to a real-life business via the term project. This project requires a group of students to study the business of an organization of their own choice in order to identify the organization’s business activities and information requirements, and then to recommend information systems to increase its strategic advantage and to improve operational efficiency.
This course is intended for MMF students only. This course provides MMF students with mathematics and statistics foundations. Topics covered in this course include basic statistics, basic algebra, and matrix. The students will also learn how to use a Texas Instrument BA II Plus Professional financial calculator.