This course provides you with the skills and tools necessary to understand, evaluate and conduct marketing research. Marketing research is vital in the assessment of new business opportunities, go/no go decisions for new products, pricing and product design issues, among other business issues. In this course, we will go through the basic marketing research process to understand how to formulate and structure marketing problems, gather and analyze quantitative marketing data, and make effective decisions based on those data. In addition, we will also discuss some more advanced issues related to marketing research design, measurement, analyses and inferences, with a view to make recommendations for the appropriate marketing research to be undertaken and to appreciate what can and cannot be learned from marketing research. This is a hands-on course and these skills are particularly useful if you plan to go into a consulting or marketing career.  The emphasis will be on practical skills and achieving sufficient depth and confidence in the most commonly used tools, rather than ...........