Marketing, building customer satisfaction, marketing process and marketing planning, marketing information system and marketing research, scanning the marketing environment, analyzing consumer markets and buyer behavior, analyzing business market and business buyer behavior, analyzing industry and competition, demand measurement, market segmentation and selecting target market, differentiate, positioning, developing, testing and offering new product, the product life cycle, designing market-leader strategies, market- challenger strategies, market- follower strategies and market- nicher strategies, designing global market offering, managing product line, brands and packaging. managing services, channel management, managing retailing, wholesaling and market logistic, managing integrated marketing communications, design direct marketing and public relation, managing sales force, evaluation and control