MGMG749: Business Planning (Inter)
The process of business planning as part of the process
for identifying potential innovation opportunities, validating them, and then putting the business activities in place to realize them: defining an entrepreneurial mindset; methods to think bigger, aiming for innovation, impact on society and reaching
international markets; methods to act small, test potential opportunities using quick, low-risk tests and then scaling up; communicating entrepreneurial opportunities to stakeholders; differentiation between entrepreneurial opportunities and other
business opportunities
Teacher: Triyuth Promsiri, Chanin Yoopetch