MGMG743: Emerging Healthcare and Wellness Business Management / MGMG550: Health Care Operations Management
Trend of healthcare and wellness industry, opportunity and problem identification, idea generation, concept development, idea testing, concept implementation, business model and business strategy, customer segment, value proposition, distribution channels, customer relations management, revenue stream, key activities, key resources, key partners, cost structure, service management, service excellence.
Teacher: Prattana Punnakitikashem