The entire process for development of innovative product and service incorporating management, product and process engineering, and design of service model. Understanding the needs of the customer; define a detailed product description that will dictate the actions of everyone involved in the design process, taking into account the requirements of manufacturing and purchasing in the earliest possible stages.
Introduce design tools to aid the concept evaluation process, and to help ensure the final product will meet goals of quality and robustness. Economic techniques for evaluating the feasibility of the new product in the marketplace